SEO · Operational
Business Entity Consistency
Visible name, URL, and contact should match structured data when both are present.
Version seo-v1.0
What is this benchmark?
Business Entity Consistency
Visible name, URL, and contact should match structured data when both are present.
Why it matters
Visible name, URL, and contact should match structured data when both are present.
How SiteGlue evaluates it
First-party sampled HTML crawl with SSRF controls. Evidence is stored per check. Rankings and backlinks are not invented.
- Passing criteria
- Verified evidence meets the benchmark. Partial findings score 2.5 of 5.
- Failing criteria
- Verified evidence shows a blocking issue, such as homepage noindex.
- Not verified
- The crawler or PageSpeed Insights could not verify the check.
- Not applicable
- Rare. Most public sites should be evaluable.
Scoring weight: 5. Evidence: Crawled URLs, headers, markup, or labeled PageSpeed Insights vitals.
Example results
Pass
Align JSON-LD name, URL, and contact with the values shown on the page.
Fail
The check failed on crawled evidence, or the report invented a ranking.
Recommended fixes
- Align JSON-LD name, URL, and contact with the values shown on the page.
Frequently asked questions
Does this prove a Google ranking?
No. SEO-v1.0 scores crawlability and on-page evidence. Rankings, traffic, and backlinks stay Unable to Verify until a connected integration exists.
Run the SEO audit.