CRO · Operational
No dead-end path
No dead-end path is a Conversion Flow check inside CRO, not a separate public score.
Version cro-v5.0
What is this benchmark?
No dead-end path
No dead-end path is a Conversion Flow check inside CRO, not a separate public score.
Why it matters
Visitors should complete a request without losing context or hitting a dead end. Entry alone is not a completed journey.
How SiteGlue evaluates it
CRO cro-v5.0. Later steps stay not verified until a probe or walk actually tests them.
- Passing criteria
- The step was tested and completed.
- Failing criteria
- The step was tested and broke, dead-ended, or dropped context.
- Not verified
- The step was not tested on this scan. Not verified is never a fake 0.
- Not applicable
- Not applicable when the business has no corresponding action (for example no booking).
Scoring weight: 1. Evidence: An interactive probe, owned SiteGlue channel test, or labeled agent walk that actually ran.
Example results
Pass
No dead-end path completed on a tested path.
Fail
No dead-end path was assumed from a published phone number or chat launcher.
Recommended fixes
- Test a later step past entry.
- Offer human handoff and confirmation.
Frequently asked questions
Is this its own CRO score?
No. Conversion Flow is one of five CRO benchmarks. These checks feed that benchmark.
Run the CRO audit.