CRO · Operational
Conversion Flow
Can a visitor complete entry through confirmation?
Version cro-v5.0
What is this benchmark?
Conversion Flow
Can a visitor complete entry through confirmation?
Why it matters
Entry is not enough. Later steps stay not verified until they are actually tested.
How SiteGlue evaluates it
CRO cro-v5.0. Equal mean of eligible benchmarks (the 20% model). A benchmark scores only with coverage of at least 50% and at least two conclusive checks.
- Passing criteria
- Enough conclusive checks pass for this benchmark on the public pages or probed channel.
- Failing criteria
- Conclusive checks fail: the visitor cannot complete this part of the journey.
- Not verified
- Not verified is excluded, never scored as 0. Conversion Flow later steps stay not verified until they are actually tested.
- Not applicable
- Not applicable when the surface does not exist for this business.
Scoring weight: 1. Evidence: Public page HTML, channel findings, or an interactive probe that actually ran.
Example results
Pass
A visitor can go from entry through confirmation on a tested path (for example Visitor → AI Agent → Intent → Booking → Confirmation).
Fail
A phone number, chat launcher, or enabled SiteGlue channel is treated as a finished conversion journey.
Recommended fixes
- Use the Improve rail on the CRO report.
- Close dead ends between intent and confirmation.
Frequently asked questions
Does turning on a SiteGlue channel pass this benchmark?
No. Enabling a channel is not a Conversion Flow pass. Untested steps stay not verified.
Run the CRO audit.