AEO · Planned

Answer accuracy

Whether answer engines state hours, location, and services that match the business's public facts.

Version aeo-planned-2026-11

What is this benchmark?

Answer accuracy

Whether answer engines state hours, location, and services that match the business's public facts.

Why it matters

A recommendation with the wrong hours still fails the caller.

How SiteGlue evaluates it

Compare live engine answers to the scanned public facts. Planned until live tests run.

Passing criteria
Live answers match published hours, location, and services.
Failing criteria
Live answers contradict the public site.
Not verified
No live accuracy comparison ran.
Not applicable
Not applicable when the business has no stable public facts.

Scoring weight: 1. Evidence: Quoted engine answer plus the matching site fact.

Example results

Pass

The engine reports the same hours published on the site.

Fail

The engine reports a closed location or outdated phone number.

Recommended fixes

  • Keep NAP, hours, and services consistent across pages and JSON-LD.

Frequently asked questions

Can ARO structured data fix accuracy by itself?

It helps engines read facts. Accuracy still needs a live answer to compare.

Run the AEO audit.