AEO · Planned
Citation quality
Whether citations point at the business site rather than unrelated third parties.
Version aeo-planned-2026-11
What is this benchmark?
Citation quality
Whether citations point at the business site rather than unrelated third parties.
Why it matters
A mention with a wrong URL still sends people elsewhere.
How SiteGlue evaluates it
Live labeled engine tests that capture cited URLs.
- Passing criteria
- Citations include the business domain for the documented query.
- Failing criteria
- Citations omit the business or point at the wrong property.
- Not verified
- No live citation capture ran.
- Not applicable
- Not applicable when the engine provides no citations.
Scoring weight: 1. Evidence: Cited URLs from a live labeled test.
Example results
Pass
The answer cites the business homepage or a relevant service page.
Fail
The answer cites a directory or competitor instead of the business site.
Recommended fixes
- Publish stable service URLs and Organization markup.
Frequently asked questions
Does an MCP card count as a citation?
No. MCP is ARO. Citations are answer-engine evidence.
Run the AEO audit.