AEO · Planned

Citation quality

Whether citations point at the business site rather than unrelated third parties.

Version aeo-planned-2026-11

What is this benchmark?

Citation quality

Whether citations point at the business site rather than unrelated third parties.

Why it matters

A mention with a wrong URL still sends people elsewhere.

How SiteGlue evaluates it

Live labeled engine tests that capture cited URLs.

Passing criteria
Citations include the business domain for the documented query.
Failing criteria
Citations omit the business or point at the wrong property.
Not verified
No live citation capture ran.
Not applicable
Not applicable when the engine provides no citations.

Scoring weight: 1. Evidence: Cited URLs from a live labeled test.

Example results

Pass

The answer cites the business homepage or a relevant service page.

Fail

The answer cites a directory or competitor instead of the business site.

Recommended fixes

  • Publish stable service URLs and Organization markup.

Frequently asked questions

Does an MCP card count as a citation?

No. MCP is ARO. Citations are answer-engine evidence.

Run the AEO audit.