AEO · Planned
Competitive share of voice
How often this business appears versus named competitors in documented answer-engine queries.
Version aeo-planned-2026-11
What is this benchmark?
Competitive share of voice
How often this business appears versus named competitors in documented answer-engine queries.
Why it matters
Visibility is relative. A mention can still lose to a competitor.
How SiteGlue evaluates it
Live labeled tests across a documented query set. Planned until those tests run.
- Passing criteria
- The business appears at least as often as documented competitors on the query set.
- Failing criteria
- Live tests ran and competitors dominate the answers.
- Not verified
- No competitive query set was tested live.
- Not applicable
- Not applicable when the business has no comparable competitors.
Scoring weight: 1. Evidence: Query set, competitor list, and live engine answers.
Example results
Pass
The business is cited in a majority of documented category queries.
Fail
Competitors are cited and the business is absent.
Recommended fixes
- Clarify category, service area, and differentiators on public pages.
Frequently asked questions
Do you scrape ChatGPT to estimate share of voice?
Not without a live labeled test recorded on the report.
Run the AEO audit.